Deutsche Telekom Named as Finalist for 2017 Best Use of Mobile Technology Award
The MRMW (Market Research Mobile World) 2017 Awards recognise strong corporate players bringing together market research and mobile in an innovative fashion. The Best Use of Mobile Technology award specifically recognises the innovative use of existing mobile technology for market research purposes. With the use of the ResponseTek Listening Platform, Deutsche Telekom has implemented an outstanding SMS surveying programme utilising survey best practices and the latest in surveying technology to drive its customer experience initiatives. The company has achieved impressive results, especially across mobile:
- Now collect 20X more customer experience insight with SMS surveys than they did using a previous CATI technology
- Have reduced their annual surveying costs by 50% by switching to mobile
- Deliver a consistent market research approach across all of their 12 Natcos and channels
For a full list of 2017’s MRMW Award finalists, see the MRMW website here. Winners will be announced at the MRMW Awards on April 25-26th in Chicago.
ResponseTek is a global leader in enterprise Customer Experience Management software connecting over 720 million customers to the brands that service them. With over sixteen years of experience in the CEM space, the company has 5 offices spanning 4 continents, programmes operating in over 60 countries and hundreds of CEM solution implementations under their belt. The company stays true to helping clients listen to their customers, learn from the feedback they collect, and ultimately act to respond to that feedback.