ResponseTek:Feedback Management

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The voice of your customers - online, all the time

ResponseTek:Retail Feedback helps you monitor the quality of your in-store sales and service delivery, ensuring that your retail front-line is aligned with your organization’s customer-centric service strategy.

From banks to retail stores, and from cafes to restaurants, you need to ensure you retail locations are delivering on your brand promises, and the consistency and quality your customers have come to expect and demand.

Today, cost-effective multi-channel feedback management technology ensures your ability to connect to – and improve – the customer experience in real-time.

How it Works

ResponseTek:Retail Feedback consists of customer interaction channels that are based around the touch-points in your customer lifecycle, as well as the structure and processes of your retail organization. Using a combination of media, including web, SMS, 3G/smartphone, in-store kiosk and paper-based systems, your customers are prompted to provide you feedback on:

  • Store or branch environment
  • Service quality, including people and POS systems
  • Product quality, pricing and packaging
  • Post-purchase experience
  • Overall satisfaction and/or loyalty
  • Advocacy, including Net Promoter® Score (NPS®) .

Feedback results are available in the ResponseTek Reporting suite in real-time, and your organization business rules and processes ensure the right people see relevant customer feedback immediately.

The ResponseTek Advantage

ResponseTek:Retail Feedback provides you:

  • Actionable business intelligence that is structured and organized by store or branch, region or brand
  • Real-time data integration in the ResponseTek:CEM reporting engine
  • Customer insights that are distributed to the right people across your organization
  • Pre-configured and custom reports, and powerful and easy-to-use text and sentiment analysis tools
  • Ability to integrate feedback sessions with your third-party customer data

The Right Results

ResponseTek clients use Retail Feedback to:

  • Use the Web as an ‘early warning system’ for customer issues and problems
  • Serve up all aspects of the organization for comment and analysis
  • Provide a globally distributed organization a central collection point for customer feedback
  • Categorize, prioritize, escalate, and act on all customer feedback
  • Replace customer comment cards and other outdated forms of quality monitoring
Net Promoter® is a registered trademark of Satmetrix Systems, Inc. NPS® is a registered trademark of Bain & Company, Fred Reichheld, and Satmetrix Systems, Inc.
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