Prospera Selects ResponseTek’s Customer Experience Management Solution to Improve Member Service and Satisfaction

Vancouver, BC – ResponseTek Networks Corp. (www.responsetek.com), the global leader in Customer Experience Management (CEM), today announced an agreement with Prospera Credit Union and Insurance Agencies, British Columbia’s fourth-largest credit union and community-based financial institution.

Through ResponseTek’s Web-based CEM solution, Prospera will provide its members with a convenient and effective way to communicate improvement ideas, comments and questions via two online channels – Prospera Online, Prospera’s online banking service, and the Prospera website.

Members will now be able to use this new technology to voice any concerns or compliments relating to the online service and other areas including the Prospera commercial banking centres, contact centre, or branches. Not only will Prospera be actively listening to its members but ResponseTek workflow tools also empower Prospera frontline staff to respond and make improvements immediately from the member comments on a continuous basis. They also have the ability to communicate these improvements back to Prospera’s members through the same ResponseTek workflow tools that support Prospera’s dedication to personal service excellence.

“There was no uniform way in which customers could communicate directly to the appropriate person or group within Prospera to let us know what we were doing well, or where we needed to improve,” said Gene Creelman, Prospera’s VP of Marketing. “ResponseTek’s solution will allow our members to clearly communicate with us and provide real-time member satisfaction levels so that we can then take immediate action. Our members are key to our organization and we take every opportunity to involve them.”

Syed Hasan, president and CEO of ResponseTek commented, “We have no doubt that our tools will help Prospera improve member satisfaction consolidating member communication in one framework, routing the real-time communication directly to the responsible area where improvements can be made and allowing Prospera to respond to its members’ needs in a structured way. ResponseTek’s solution has a proven track record of providing these types of benefits to its banking and credit union customers and we are excited about the opportunity to do so for Prospera.”

ResponseTek’s solution is now available on Prospera Online and www.prosperacreditunion.ca.

ABOUT RESPONSETEK

Founded in 1999, Vancouver-based ResponseTek Networks Corp. (www.ResponseTek.com) helps quality-driven Fortune 500 firms increase revenue and profit by dramatically reducing customer turnover. Its Customer Experience Management (CEM) software enables firms to continuously improve quality of service based on immediately knowing and acting upon their customers’ experiences. ResponseTek complements traditional CRM systems that focus on client histories, but not individual customer experiences that are critical to creating satisfied, loyal and profitable customers. It provides executives and managers with real-time enterprise-wide visibility into how customers perceive their organization’s performance. Management can then track, analyze and resolve problems by internal groups such as departments, regions or individuals to effectively drive business improvements.

Unlike market research firms, ResponseTek’s end-to-end business solutions are designed for multiple stakeholders (customers, employees, partners); route real-time communication feedback directly to the responsible individual/business area where decisions can be made via actionable data; require minimum resource allocation; and operate in multiple environments (Web, wireless devices, IVRs, kiosks, etc.). Among ResponseTek clients are Xerox, WestJet, Prospera, Fairmont Hotels & Resorts, HSBC, Aon, NTL Home, and Lastminute.com.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

For more information

Please visit our web site at www.ResponseTek.com or contact:

© 2005 Copyright. All companies and products listed herein are trademarks or registered trademarks of their respective holders.