Your Partner in Market Research
Need market insights from target customer segments, but don’t have a list?
Don’t worry – we can help. Through our partnership with leading global market research firms, ResponseTek can provide you access to millions of consumers who have opted in to customer research programs, spanning all geographic, demographic and psychographic profiles. Let us fulfill all your research needs.
Front-line customer insights, on-demand
For strategic outbound customer insight collection, there’s no replacement for the immediacy and effectiveness of phone surveys.
Phone Surveys by ResponseTek allow your market research program to leverage the power and flexibility of this frontline service and support channel, ensuring that all opportunities to collect customer insights are maximized, across the enterprise:
How it Works
ResponseTek:Phone Surveys provide the ability to:
- Conduct outbound phonesurveys using live agent CATI support
- Automate an IVR-based outbound survey program
- Initiate post-call surveys after all contact center interactions
Phone Surveys use the processes, structure and rules within your organization can help you maximize the research potential of your customer base.
The ResponseTek Advantage
ResponseTek: Phone Surveys provide you the ability to:
- Automate and deliver surveys based on your organization business rules and processes
- View and output survey results in real-time from your web browser
- See executive summaries of survey results and customer insights
- Create pre-configured and custom, ad hoc reports
- Integrate third-party data
- Distribute and assign actions to specific customer survey feedback, using role-based workflow tools
The Right Results
Phone Surveys allow you to talk to your customers from the front-line, in order to understand:
- Quality of Products & Services
- Overall Satisfaction, Loyalty or Advocacy, including NPS®
- Company Brand and Image
- Contact center service and support performance metrics
Net Promoter® is a registered trademark of Satmetrix Systems, Inc. NPS® is a registered trademark of Bain & Company, Fred Reichheld, and Satmetrix Systems, Inc.
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