The ROI for Customer Experience Management Solutions
The Business Case for CEM series
Thursday, May 29, 2008
8:00 AM PDT / 11:00 AM EDT / 4:00 PM BST
One of the challenges that we most frequently hear about is building an internal business case for CEM. Attend this session to learn how to decide which financial metrics best illustrate the business problem, how to articulate and discuss the alternatives, and what to consider when measuring ROI.
Join senior director of client management Chris Simmons and learn:
- Which pieces of information best support your case
- The economics of loyalty and advocacy
- Where you can help your business increase revenue and cut costs with CEM
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You might also enjoy other presentations in the Business Case for CEM series:Igniting Organizations with the Voice of the Customer (June 26)
Beyond the Dashboard: Closing the Loop with Customers (August 7)