financial services web seminar

The Customer-Driven Organization: What Matters to Your Customers Should Matter to You

The Shift to Customer Experience Management series

Thursday, June 12, 2008
8:00 AM PDT / 11:00 AM EDT / 4:00 PM BST

What you think is important to your customers may be different from what they think is important. Worse, focusing on things that are not important to your customers can cost you money. At this web seminar, you will learn how understanding the customer lifecycle from your customers’ perspective can help you deliver what is important to them, improve their experiences, and increase their advocacy.

Join Maz Pardhan and:

  • Discover where gaps between the experience a company and its customers think are important most often occur
  • Learn how those gaps affect customer expectations
  • Hear real results from identifying and closing expectation gaps

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You might also enjoy other presentations in the Shift to Customer Experience Management series:

Increasing Satisfaction by Understanding Customers (May 15)
The Feedback Link: Connecting Employees to Customer Experiences (July 24)