Market Research Mobile Surveys

Market Research

Getting Started

  • • No IT involvement required – all SMS collection and reporting technology is hosted

    • 3-4 week solution implementation time

    • Existing ResponseTek client? Your mobile survey solution is accessible within ResponseTek:CEM alongside other solutions

    • Pay per respondent model available

    We provide pre-packaged marketing materials

  • Mobile Surveys

Anywhere, Anytime Customer Insights

Technology is changing the face of market research. Perhaps no data collection channel is impacting the industry more than mobile technology.

SMS, 3G, SmartPhones…whatever the technology, wherever the customer, you can collect real-time insights at the moment of interaction with ResponseTek:Mobile Surveys.

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How it Works

ResponseTek Mobile Surveys allow organizations that interact with customers ‘on location’ to ask the right questions immediately following an interaction or transaction. Short, targeted Mobile Surveys are a low-cost, effective research strategy for:

  • Financial services, including banks and insurance retailers
  • Retail stores
  • Hotels, restaurants and cafes
  • Events,  conferences and tourism organizations

At every transaction point, where a customer’s mobile number is collected at the point of sale or registration, a ResponseTek Mobile Survey invitation is triggered, engaging the customer in a short question-and-answer cycle.

The ResponseTek Advantage

Benefits of ResponseTek:Mobile Surveys include:
  • Customer engagement and data collection anytime, anywhere
  • Ability to track customer responses back to specific locations, events or sales channels
  • Integration of mobile survey results directly into the ResponseTek Reporting engine in real-time
  • Distributed and role-based enterprise workflow tools, including alerting and issue assignment

The Right Results

ResponseTek clients take advantage of the growing use of this communication channel to survey mobile customers on issues such as:

  • Quality of front-line staff and services
  • Quality of overall experience at store or location
  • Overall Satisfaction, Loyalty or Advocacy
Find out more...
mobile surveys

Find out more about ResponseTek: Mobile Surveys

mobile surveys

See our Mobile Surveys in action.

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