Message from Syed

After many years as an employee and consultant with large multinational companies, one of the most surprising things I found was the complete lack of visibility executives had into the quality of their company’s customer-facing operations, and the experiences of their customers.

In an era when technology had transformed most corporate functions, enabling real-time transactional feedback, I was amazed that information about a company’s most important asset – the customer base – was collected and shared on an annual, quarterly, or (at best) monthly basis. 

As I met and spoke with senior executives and front-line employees at some of North America’s most successful companies, I found a common thread; both groups were passionate about delivering great experiences, and both groups had very little access to timely information that would help them identify problems early, and drive change.

And that’s what we do at ResponseTek. We developed repeatable strategies for companies to use to engage their customers, empower their employees, and keep everyone informed about the customer experience. Our on-demand software suite, customer experience products, and industry solutions are used by some of the world’s largest, most progressive organizations.

We believe we are still at the beginning of the customer experience revolution, and that most corporations are still paying lip-service to the customer, by relying on market research and marketing to understand and improve customer satisfaction. 

The difference with ResponseTek? Whether our clients are based in North America, Europe, Australia or Africa, they all share a belief in using the voice of their customers to drive improvements every day, through every employee, and every customer touch point.

This passion for customer experience – and action – is what sets our clients apart from the rest.

In the future, we believe CEM will be corporate strategy for driving revenue, efficiencies, innovation and brand equity, and that customer experience insights will be recognized in much the same way that financial data is today – as high-value, high-impact, predictive and strategic.

I welcome you to contact me directly to find out how the voice of the customer can transform your organization.

Syed Hasan - CEO