Market Research Employee Surveys

Market Research

Employee Surveys

  • Employee Survey Best Practices Employee surveys can help organizations understand the problems and opportunities they didn't even know existed. Acting on employee survey outcomes can reduce employee churn, improve policies and processes, identify cost-reduction areas, and improve training and communication.

    But without gathering this information in the first place, you will be hard-pressed to identify these challenges and opportunities. Here are some best practices in employee survey execution.

    1. Establish clear goals: What are the measurable results you trying to achieve for the company?

    2. Create a plan: What budget and resources are required, and what is the critical path for all involved, including employees themselves?

    3. Engage management: Even if they're not directly involved, have you engaged managers and do you have their buy-in?

    4. Communicate: Have you established a brand, calls-to-action and continuity across the survey program to ensure high response rate?

    5. Customize: Does the survey ultimately speak the language of your industry, company and employees, ensuring relevant results?

    6. Overthink Collection: Have you considered timing and channel of collection, and how this can impact response rates?

    7. Review results quickly: Do you have the systems in place to review results quickly?

    8. Follow-up: Are you willing to actually act on employee survey responses that call on the company to make reasonable changes?

    9. Be transparent: Will you tell your employees some of the high-level results of the survey, and what is being done to address them?

    10. Survey, act, repeat: Can your organization commit to regular surveys to maintain continuous monitoring and improvement cycles?


Employee Surveys allow you to tap into the human capital within your organization, generating insights on employee engagement, front-line operations, and ideas and opinions from the people who power your go-to-market strategy.

If engaging customers is the right thing to do, surveying the attitudes, experiences and opinions of those responsible for managing the customer sales and service experience is your first step to creating a transparent, nimble and intelligent organization

How it Works

ResponseTek Employee Surveys leverage your existing employee communication channels, such as Intranet sites, employee portals, email, IVR and SMS (text messaging) to ask your employees the questions you need answers to, including:

  • On-boarding, orientation and satisfaction/loyalty surveys for HR
  • New product and product improvement/innovation surveys
  • Service enhancement surveys
  • Training quality and feedback surveys

Based on business rules and processes you define, your ResponseTek Employee Surveys can be configured to branch, re-ask, or follow-up on completed and abandoned surveys, ensuring maximum response rates and high quality insights from this valuable, captive audience.

The ResponseTek Advantage

Employee Surveys are the right thing to do, for creating valuable intelligence within your organization and engaging your staff.  ResponseTek:Employee Surveys provide you:

  • Multi-channel employee survey delivery and data collection, anytime, anywhere
  • Ability to track responses back to specific locations or functional areas, while maintaining anonymity
  • Integration of employee survey results directly into the ResponseTek Reporting suite in real-time
  • Distributed and role-based enterprise workflow tools, including alerting and issue assignment

Talk to us about ResponseTek Employee Surveys today!

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employee surveys

Find out more about ResponseTek: Employee Surveys

employee surveys

See our Employee Surveys in action.

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