Global Consumer Insights

ResponseTek:ePanels provide you the ability to create custom consumer panels of any demographic or psychographic – from anywhere in the world.

Whether they’re your customers, your competitors, or they represent new opportunities for expansion and innovation, ResponseTek works with some of the world’s leading market research firms to ensure your customer panels are comprised of the right consumer profiles.

How it Works

Zero in on your target customer segments – by demographic, psychographic or previous purchase history – using ResponseTek:Customer Panels, including

• Existing, engaged customers, including those who may have opted in to further contact, and those who have previously provided feedback
• Global consumer panels, representing your target customer segments

The ResponseTek Advantage

Typical customer panel research results often take weeks or even months to collect, aggregate, and compile into a report for your research and management teams.

ResponseTek Customer Panels deliver structured insights to the ResponseTek:CEM reporting suite within moments of collection, continuously. No more batch reporting, or delay while the data gets ‘crunched’.

ResponseTek Customer Panels provide a continuous stream of insights for immediate reporting and analysis, including:

• Customer engagement and data collection anytime, anywhere
• Ability to track customer responses back to specific locations, events or sales channels
• Distributed and role-based enterprise workflow tools, including alerting and issue assignment

The Right Results from your customer panels

ResponseTek clients take advantage of the growing use of this communication channel to survey customers on issues such as:

• Experiences with your sales, service and products
• Product and service needs and wants
• Quality of competitive offerings
• Feedback on brand reputation and image

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