lastminute.com
lastminute.com is the most popular travel and leisure site in the UK, with around 2.5 million registered users on the website each week. In 2007, lastminute.com won Best Travel Website from the BT Online Excellence Awards, and Favorite Online Retailer at the British travel Awards.
Challenge
- Online retailer needed to ensure that it was meeting its brand promise
Solution
- Launched CEM across the business to improve overall customer experience
- Monitored customer experience at specific stages of the customer lifecycle
- Implemented agent quality monitoring to assess effectiveness of training and call center processes
Results
- Customer advocacy improved by meeting customer expectations and protecting the brand
- First call resolution increased through improving agent training
|