Success Stories

Success Stories

    More About lastminute.com


Video Video
Brent Hoberman – Chairman/Co-Founder
Video Video
Dominic Cameron – Director, Voice & Innovation
Article Press release
(August 30, 2006)
ResponseTek Customer - lastminute.com

lastminute.com lastminute.com is the most popular travel and leisure site in the UK, with around 2.5 million registered users on the website each week. In 2007, lastminute.com won Best Travel Website from the BT Online Excellence Awards, and Favorite Online Retailer at the British travel Awards.

Challenge

  • Online retailer needed to ensure that it was meeting its brand promise


Solution

  • Launched CEM across the business to improve overall customer experience
  • Monitored customer experience at specific stages of the customer lifecycle
  • Implemented agent quality monitoring to assess effectiveness of training and call center processes

Results

  • Customer advocacy improved by meeting customer expectations and protecting the brand
  • First call resolution increased through improving agent training



Provide your Feedback