HSBC, one of the world’s largest banks, needed more information about their business banking clients’ satisfaction with e-banking (HSBCnet) and ancillary services like mobile banking and support centre service delivery. HSBC was looking to deliver quality service online and use their online channel to understand the HSBCnet customer lifecyle, business customer needs and opportunities for future enhancements.
The Results:
Customer experience intelligence from an annual survey of 72,000 global business customers, identifying specific usability and functional improvement opportunities within HSBCnet
Development of targeted strategies for innovation and the consistent delivery of quality service from customer-driven business intelligence
Greater understanding of value of customer experience within the organization
20 point increase in Net Promoter® score from business customer base